Privacy Policy
Privacy Policy
Effective date: June 19, 2026 — Last reviewed: June 2026
In compliance with the EU General Data Protection Regulation (GDPR) 2016/679 and applicable Dutch privacy law (Uitvoeringswet AVG).
This policy is reviewed and updated at least annually. We will notify you of any material changes by updating the effective date above and, where required by law, by direct notification.
Pearls and Swines operates this store and website, including all related information, content, features, tools, products and services, in order to provide you with a curated shopping experience (the "Services"). Pearls and Swines is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services, or otherwise communicate with us. By using the Services, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Information We Collect
We may collect the following categories of personal information, depending on how you interact with the Services:
- Contact details — your name, address, billing and shipping address, phone number, and email address
- Financial information — payment card details, financial account information, transaction details, and payment confirmation
- Account information — your username, password, security questions, preferences and settings
- Transaction information — items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your order history
- Communications — information you include when contacting us, for example via a customer support inquiry
- Device information — information about your device, browser or network connection, IP address, and other unique identifiers
- Usage information — how and when you interact with or navigate the Services
2. How We Collect Personal Information
- Directly from you — when you create an account, use the Services, communicate with us, or otherwise provide us with your information
- Automatically — through your device when you use our Services or visit our website, including via cookies and similar technologies
- From service providers — when we engage them to enable certain technology and when they collect or process your information on our behalf
- From partners or other third parties
3. How We Use Your Personal Information
- Providing and improving the Services — to process your payments and orders, manage your account, arrange shipping, facilitate returns and exchanges, send order-related notifications, and create a personalised shopping experience
- Marketing and advertising — to send promotional communications by email, text message or post, and to show you relevant online advertisements. We will always ask for your consent where required by law. You can withdraw your consent or unsubscribe at any time.
- Security and fraud prevention — to authenticate your account, protect against fraudulent or malicious activity, and ensure a secure shopping experience
- Customer communication — to provide customer support and maintain our relationship with you
- Legal obligations — to comply with applicable law, respond to legal process, and enforce our terms and policies
We do not use automated decision-making or profiling that produces legal effects or similarly significantly affects you. Should you believe this applies to your situation, please contact us.
4. How We Share Your Personal Information
- Service providers — with Shopify and other vendors who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping
- Business and marketing partners — to provide marketing services and personalised advertising. Our partners use your information in accordance with their own privacy policies. You may opt out of targeted advertising here.
- At your direction — when you request or consent to us sharing information with third parties
- Within our corporate group — with our affiliates or otherwise within our organisation
- Business transactions or legal requirements — in connection with a merger, acquisition, or legal obligation
5. Our Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be transmitted to and shared with Shopify and third parties in countries other than where you reside.
To learn more about how Shopify uses your personal information and to exercise your rights, visit the Shopify Privacy Portal.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to improve your experience, remember your preferences, and show you relevant advertisements. You can manage your cookie preferences through your browser settings or via our cookie consent tool on the website.
If you visit our website with the Global Privacy Control opt-out signal enabled, we will automatically treat this as a request to opt out of targeted advertising. To learn more, visit globalprivacycontrol.org.
7. Third-Party Websites and Links
The Services may contain links to third-party websites. We are not responsible for the privacy or security practices of those sites. We recommend reviewing their privacy policies before providing any personal information.
8. Children's Data
The Services are not intended for use by children under the age of majority in your jurisdiction, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete it promptly.
We do not knowingly sell or share personal information of individuals under the age of 16.
9. Security and Retention
We take reasonable technical and organisational measures to protect your personal information. No security system is completely impenetrable, and we recommend that you do not use unsecure channels to communicate sensitive information to us.
We retain your personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.
10. Your Rights and Choices
Depending on where you live, you may have the following rights:
- Right to Access / Know — request access to the personal information we hold about you
- Right to Delete — request that we delete your personal information
- Right to Correct — request that we correct inaccurate information
- Right to Portability — receive a copy of your data and request its transfer to a third party
- Right to Opt Out of Targeted Advertising — opt out here
- Right to Object or Restrict Processing — ask us to stop or limit processing for certain purposes
- Right to Withdraw Consent — where processing is based on consent, withdraw it at any time without affecting prior processing
- Manage Communication Preferences — unsubscribe from promotional emails at any time using the unsubscribe link in our emails
To exercise any of these rights, contact us using the details in Section 12. We may need to verify your identity before processing your request. We will not discriminate against you for exercising your rights.
11. International Data Transfers
Your personal information may be transferred to, stored in, and processed in countries outside the European Economic Area or the United Kingdom. Where we transfer personal information out of the EEA or UK, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent UK contracts, unless the destination country provides an adequate level of protection.
12. Complaints
If you have concerns about how we handle your personal information, please contact us first. If you are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority. In the Netherlands, this is the Autoriteit Persoonsgegevens (autoriteitpersoonsgegevens.nl). For other EEA countries, see edpb.europa.eu.
13. Changes to This Policy
We may update this Privacy Policy at least annually, or sooner if required by changes in law or our practices. We will post the updated policy on this page and update the effective date. Where required by law, we will notify you of significant changes directly.
Upcoming regulatory changes we are monitoring include the EU Digital Fairness Act (expected Q4 2026) and the revised Product Liability Directive (applicable from December 2026). We will update this policy accordingly when these come into force.
14. Contact
- Trade name: Pearls and Swines
- Phone: +31 6 23 49 27 13
- Email: customerservice@pearlsandswines.com
- Address: Breedstraat 35, 1441 CB Purmerend, Netherlands
- KvK number: 93841655
- VAT number: NL866546005B01
Pearls and Swines is the data controller of your personal information for the purposes of applicable data protection law.
This policy is effective as of June 19, 2026 and is reviewed at least annually. Drawn up in accordance with GDPR 2016/679 and applicable Dutch privacy law (Uitvoeringswet AVG).